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The reason YouTube allows both skippable and unskippable ads is that by having both, YouTube is subtly pushing advertisers to opt for the non-skippable ad formats, so that the advert they paid money to produce doesn’t immediately get skipped after just 5 seconds. This strategy benefits YouTube too, as the shorter the ads are, the more of …20 Jan 2024 ... Now the youtube app always shows a yellow circle in the bottom-right corner, indicating the unskippable part of ads. For example it will display ...
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